Free SEO checker for UK businesses
See how your website scores in about 20 seconds: Google rankings, AI search readiness, real-world speed, security and local SEO, with a clear list of what to fix first.
Checks one page in detail. For the whole website, run our free full-site audit. We fetch the page like a search engine would and never store your content.
What the IceWork SEO checker tests
Indexing & crawling
Status codes, noindex, robots.txt rules, XML sitemap, canonical tags, redirect chains and www consistency.
AI search readiness
Whether ChatGPT, Claude, Perplexity and Google AI Overviews can crawl, understand and cite your site: AI crawler access, llms.txt, entity markup and question-led content.
Real-world speed
Core Web Vitals (LCP, INP, CLS) from Google's Chrome user data where available, plus a Lighthouse lab test and server response time.
Content quality
Word count, readability score, topic focus against your title, H1 and heading structure.
Snippets & sharing
Title and description measured in pixels like Google, Open Graph and social cards.
Structured data
JSON-LD validity, business and page types, required properties and breadcrumbs.
Links
Internal linking, anchor text quality and a live broken-link check on a sample of your links.
Security, mobile & local
HTTPS, security headers, mobile viewport, accessibility basics, tap-to-contact and LocalBusiness signals.
Why check AI search readiness?
More and more people ask AI assistants for recommendations instead of scrolling search results. Those tools can only recommend businesses they can read and understand. A site that blocks AI crawlers, hides its business details or never answers questions directly is invisible to them, even if it ranks on Google.
How the score works
Each check is weighted by how much it affects rankings, from critical (such as being indexable at all) down to low. Passes earn full marks, warnings half. Your fix list is sorted so the changes with the biggest effect come first.
Want it fixed for you?
Every website IceWork builds is designed to pass these checks. See our £350 website package or our SEO service in Blackpool.