Brand strategy in Blackpool

Our brand strategy process

1. Competitor analysis

We look at your main competitors in Blackpool, across Lancashire and online: how they describe themselves, what they charge, how they look and where they're weak. That shows where there's room for your business to stand out, rather than blending in.

2. Customer profiles

Who are your most valuable customers, and what are they actually looking for? We build simple, practical profiles of your best customers: what problem they're trying to solve, what makes them trust a business and how they search for it. Your website and marketing can then speak to them directly.

3. Positioning and brand voice

We pull it together into a short, usable brand guide: one sentence that says what you do and for whom, your key messages, your tone of voice and the few things that make you different. It's the brief for your logo, your website wording and your Google Business Profile.

What you get

• A short competitor summary for your area and sector
• Two or three customer profiles
• Your positioning statement and key messages
• Tone-of-voice guidelines with examples
• A list of the search terms your customers use, ready for your website's SEO

Why it pays for itself

Strategy is the cheapest part of branding to change and the most expensive to get wrong. A clear position makes every later decision faster, from choosing a logo to writing your home page, and it means your website is built around the searches that bring in work. Every strategy project has a fixed price agreed before we start.

Questions

Do I need brand strategy if I only want a logo?

Not always. For a simple start-up logo, a short brief is enough. If you're unsure who your best customers are, or you're competing with established businesses, strategy first makes the logo and website far more effective.

How long does brand strategy take?

Most small business strategy projects are agreed, researched and delivered within a couple of weeks, depending on how quickly we can talk to you.