Rebranding for Blackpool businesses

Signs it's time to rebrand

• Your look undersells you. Your work is high quality, but your logo and marketing make you look like the budget option.
• Your customers have changed. You're moving towards larger commercial, corporate or public sector work, and your brand doesn't match.
• Competitors look sharper. Newer businesses in Lancashire have clean, modern branding and are winning attention online.
• Your logo doesn't work on a phone. Fine details and thin lettering disappear in a website header or social media icon.

What a rebrand includes

• Brand review: we look at what customers already recognise about you, such as a colour, a symbol or a name style, so the rebrand keeps that familiarity.
• Modernised logo: a cleaner, simpler mark that works from a phone screen to a shop sign.
• Updated colours, fonts and style guide, so everything you produce from now on looks consistent.
• Artwork for signage, vehicles and stationery, ready to send to your printer or sign maker.

Rebrand your website at the same time

A new brand on an old website sends mixed messages. Because we build websites too, we can launch your new identity on a new, fast website, keeping your existing page addresses or redirecting them properly so you don't lose your Google rankings.

Keeping your customers with you

A rebrand should feel like an upgrade, not a different company. We plan how and when the new look appears, so regular customers recognise you straight away and new customers see a business that looks as good as its work.

Questions

Will a rebrand affect my Google rankings?

It doesn't have to. If your website changes too, we keep or properly redirect your existing page addresses and update your Google Business Profile, so you keep the rankings you've earned.

Do I have to change my business name?

No. Most rebrands keep the name and modernise the logo, colours and messaging around it.