A simple guide to Google SEO

SEO stands for search engine optimisation, which is just a professional phrase for making sure your website shows up when local customers search for your services on Google.

You don't need to pay a digital marketing agency a big monthly fee to get the foundations right. Google's goal is clear: it wants to recommend websites that are fast, secure, clear and easy for people to use.

How our static sites give you a search advantage

Our websites are built from the ground up to tick the main boxes:

• Fast loading: page speed is part of how Google judges page experience, and slow sites lose visitors. Static pages are lightweight, so they load almost instantly.
• Mobile-friendly design: most local customers search on their phones, and Google looks at the mobile version of your site first. Our designs are readable on any screen size.
• Your local search phrases: we place your key customer searches, such as “electrician in Blackpool” or “guest house near the Pleasure Beach”, naturally into your page titles, headings and wording, so Google knows what you do and where. Every £350 website is optimised for your top 10 search terms.

Want help getting listed? Our Get on Google SEO package submits your site to Google and Bing and sets up your Google Business Profile. Find out more about SEO.

Got more questions? See our Setup, onboarding & Google FAQs or the £350 website package.

Last reviewed 2026-10-05 by the Iceworks team.