How to plan your website layout

You don't need to understand technical wireframes to plan a good website. Learning how to plan a simple web page layout is as easy as taking a piece of paper and sketching a few boxes.

A great business website doesn't confuse visitors with flashy animations or walls of text. It uses a proven structure that guides a visitor from arriving on your page to contacting your business.

The 4 core blocks of a great home page

When we plan your pages together, we focus on this layout:

1. The hero banner: at the very top of the page, a bold, clear headline telling visitors what your business does and where, within a few seconds of the page loading.
2. Your services: a clean, easy-to-scan grid of your main services, each with a clear button to find out more.
3. Customer reviews: a section showing genuine reviews from past customers, to build trust with new visitors.
4. A clear call to action: a bold section at the bottom telling visitors exactly what to do next, for example “Call us today for a free quote”.

With our 3-page package, a typical plan is a home page built like this, a services page and a contact page. Structuring your small business website this way means it works like a salesperson for your business, 24 hours a day. Let's plan yours.

Got more questions? See our Setup, onboarding & Google FAQs or the £350 website package.

Last reviewed 2026-10-05 by the Iceworks team.